How to Write Text for Your Website

Prior to writing on a certain subject, you should inquire what wording your site visitors are searching for – the main keywords and those that are related to it.

Example: if you write about chocolate, a related word would be cacao. Those terms should be included in the headline and subheadings, and image alt-tags.

Just go to Google and have a look at the related topics in our example.
Since we are just covering content writing in this article, we will not go into details about social media marketing and calls to action.

When you create content, it should have at least 400-1000 words. Do not try to stuff your text with keywords – Google will notice any unnatural warped sentences and artificial tweaks.

Do not copy and paste content from other sites – Google knows that content already and will rank you lower. You may try a Plagiarism tool to test for duplicate content.

You will notice that people who read on the Internet have very different reading habits compared to people who are reading books: everything needs to be simpler. Humans reading on the Internet have become accustomed to scanning the content. They jump from headline to headline and only read those paragraphs below the headlines that are interesting to them.

Conclusion: Best is to utilize headlines,  sub-headlines and list items, e.g. with bullet points.

Another aspect is the language you use in your web content writing. It is best to keep the sentences simple. Unless you write a scientific dissertation, use a language that is simple and fits your target audience.

Take this article as an example: This text’s difficulty corresponds to 8th or 9th-grade level education. It is just about what this audience expects.

This readability is measurable! The Flesch readability score is implemented into some SEO tools. It uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease.

Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy. This article’s score is about 61.

Even the size of paragraphs is important: If your blog post contains mainly large paragraphs, be aware that statistics show that visual of your content is utterly unattractive to the reader. They move on.