SEO: Optimizing your Site for Google (and others)
Optimizing your Site for Ranking, Speed, Efficiency, and Conversion
1. Optimizing for Ranking:
Is Your Website on 89A or Desert Willow Lane?
What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website or web page from search engines via un-paid (“organic” or “algorithmic”) search results. This differs from other search engine marketing (SEM) which means a paid inclusion. The earlier (or higher) your site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
SEO: Optimizing for Google Maps
SEO: Monitoring search terms and keywords
SEO: Our tweaks can make a huge differenc
How Is a Site Being Search Optimized?
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page from search engines via un-paid, free search results. These rankings are called “organic”. They differ from other search engine marketing (SEM) like Google AdWords, which are fee-based. The earlier (or higher) your site appears in the search results list, the more visitors it will receive from the search engine.
With SEO, we target different kinds of search, including image search, local search, video search and industry-specific search engines. This gives a website online presence, traffic, and revenue.
SEO considers how search engines like Google, Yahoo, Bing work and what your potential customers are searching for. Optimizing a website primarily involves:
- researching the main terms and related terms customers are searching for
- examining the code and keywords of your competitors (high-competition search terms only)
- editing its content and HTML coding to both increase its relevance to specific keywords
- make sure search engines are able to index your site and its pages
Beware of scams!
Since search engine optimization is the “magical word” for many people, many scams are happening in this area. It is typical that even if your site has a top listing, you will be contacted from people who try to sell you premium SEO services. Those offers often run between $500 and $1500 a month.
Our advice: If your site needs optimization, check with us what is possible. Often your site is almost where it should be.
Beware of Scams!
Since search engine optimization is the “magical word” for many people, many scams are happening in this area. It is typical that even if your site has a top listing, you will be contacted from people who try to sell you premium SEO services. Those offers often run between $500 and $1500 a month.
Our advice: If your site needs optimization, check with us what is possible. Often your site is almost where it should be.
Ask About Methods
When your faucet is leaking, the plumber will replace the washer. After replacing the washer, he will show you that the faucet is no longer leaking.
Having checked with many website owners, we can confirm that many SEO service providers will keep things vague and you will not know whether anything was done. Imagine you pay a few thousand Dollars for SEO, don’t see more traffic or conversions. But the service provider insists that teh site is now optimized.
Beware of Illegal Methods!
Search engines like Google and Yahoo have strict regulations how to optimize their site. They penalize sites that use unauthorized methods to gain an advantage. Penalized sites are usually not included in search term results. Google released algorithm updates in previous years that eliminated those methods and penalized sites using them.
Let Results Speak
Our SEO Results Speak for Themselves
Being present on the first page(s) on Google usually multiplies the number of visitors to your website.
Together with an appealing website design and layout, it can multiply your revenue.
Our SEO works!
If you need proof, just search for us or our clients:
2. Optimizing for Speed
Why speed matters
Many parameters affect website speed
Apart from server speed, there are many parameters that affect website speed. We have utilize many techniques to optimize website load times. They include bundling of css and JavaScript code, thinning out code, expiration date of images and files, rescaling of images, and the application of a Content Delivery Network CDN.
We make sure your websites are as fast as possible under given circumstances. We also offer hosting including maintenance for reasonable prices and make sure that your sites are secure.
3. Optimizing for Conversion
Are visitors doing what you want them to do? Mouse movement tracking reveals what your visitors think is important.
Guiding Your Visitors = Better Conversion
Optimization for conversion is a relatively new science in web publishing. It is basically the art of guiding the visitor through your website and buy your product or subscribe to your services. Colors and structures play major roles – e.g. a red button can be far more effective than a green one, although we were told that color psychology tells us that red is associated with danger.
“Don’t make me think!”
“Don’t make me think!” is one of the must-read books in this field. It explains the simple attitude that web developers need to consider when creating the visitor flow.
Visitor flows are usually documented by Google Analytics and other tracking scripts. We often utilize heat-maps and visitor recordings to gain insights about the actual visitor behavior and apply the insights to make your site better.